- Partner intelligence
- The canonical state, ICP fit, external intent, engagement, pipeline momentum, attention, activation conditions, reasons, confidence and evidence for one company-product pair.
- Evidence atom
- One typed unit of knowledge: a structural fact, dated event, product inference, interaction, commercial outcome, inhibitor, or explicit no-signal result.
- Evidence bond
- The recorded relationship between atoms, such as supports, interprets, qualifies, contradicts, or blocks. Bonds preserve why Relay reached a conclusion.
- Buying reaction
- A product-specific signal formed only when a verified event or first-party outcome is bonded to a supported structural fit. Product inference alone remains context.
- Functional opportunity
- A sourced, product-specific hypothesis about a functional objective or workflow worth testing with a relevant lead. It supports proactive discovery messaging but never increases external intent or implies that the company is in market.
- Fit Map
- The portfolio matrix comparing every canonical company against every product partner. Switch the score view to compare structure, timing, or combined priority.
- Tracked
- The company-product pair already has a chase entry, product motion, or deal in Relay. It does not necessarily mean there is an active deal.
- Cross-sell score
- A separate recommendation score combining ICP fit, solution adjacency, external intent, relationship strength, and timing. It is not the same as Priority.
- Live researched
- Relay has recently checked public sources. It does not mean a buying signal exists; research may result in structural context, an inference, or an explicit no-signal result.